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Marketing is not some vague and fuzzy realm where only luck matters. We can't play duplicate with our shrinkwrap products, but we can learn the fine points of marketing. Instead of just chalking up every failure to the fault of "bad marketing", we would review each decision and figure out exactly where and when we played the wrong card. And after that, we would start learning the fine points. First, the sheer volume of our stupid mistakes would be exposed, and we would quickly learn how very bad we all are at product management. If ISVs had to play duplicate, we would all quickly learn a lot.
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